The following outcomes will be demonstrated by students through the essays, the oral exam and in tutorials - a knowledge and understanding of:
1. the meaning of heritage and its transformation through time in the west.
2. the relationship between heritage, interpretation and the development of heritage attractions.
3. significant heritage developments in Scotland and worldwide (including World Heritage Sites).
4. key aspects of heritage and its relationship with history, including issues of authenticity, representation and truth, as well as repatriation.
5. the sustainable development of heritage as a means of attraction and its cultural context in Scotland and internationally.
6. the relationship between heritage, identity and power.
7. the way heritage relates to national identity, branding and marketing.

1. overview: considering the meaning of heritage, types of heritage, and the commodification of culture.
2.heritage and tourism: an examination of heritage and tourism: focusing on interpretation
3. tutorials: reports
4. culture and heritage
5. the politics of heritage
6. food, beverage and cultural heritage
7. reading week: independent essay preparation
8. authenticity and place identity
9. tutorials: individuals and essays

Oral presentation (20%)
Essay (80%)

On completion of the course the student:
1. will possess an understanding of key issues in tourism and development in the regional and international context: e.g. sustainability; globalisation; cultural change; exploitation and imperialism
2. will be able to relate tourism development matters to the Scottish experience
3. will understand key concepts/models in tourism development (e.g. displacement; demonstration effect; Irridex model; tourism multiplier; destination life cycle; sustainable tourism; carrying capacity)

1. course introduction
2. introduction to tourism and development
3. types of tourism and tourists and their impacts
4. tourism and sustainable development
5. analysing sustainable tourism and ecotourism
6. tutorials: report preparation
7. urban development: the city
8. events marketing in Portugal
9. Independent essay preparation
10. rural development
11. tutorials: Individuals and essays
12. tourism in the caribbean

4000-word essay (80%), oral exam (20%), tutorial discussions during the semester.

1. Knowledge & Understanding
By the end of the study-unit the student will be able to:
1.1. Have a comprehensive understanding of the basics of theories of urban morphology and culture such that they compare them formally and informally to contemporary examples;
1.2. Comprehend the deep-rooted importance of cities with regard to human activity.

2. Skills
By the end of the study-unit the student will be able to:
2.1. Draw on written and non-written sources for the study of cities as cultural heritage;
2.2. Write a substantial research paper through the appreciation and understanding of the deep meaning and long legacy of the walls, streets, monuments, spires, symbols and communities that make up the physical and cultural urban environments.

1. Introduction: city living synonymous with civilization
2. The developments of urban life in different regions
3. Understanding of the roots of urban culture, its meaning, its significance, its varieties.
4. Combining the study of particular cities ? how their structure evolved through time, their inhabitants, their social behaviour ? with an extensive look at theories of what cities are and how they have shaped the mentalities of those who live there.

Assessment Component/s
Essay

Weighting
100%

1. Identify core concepts of Cultural and Heritage Tourism and their Marketing and Management strategies;
2. Comprehend and evaluate critically some theoretical frameworks for considering the impacts of tourism on culture and heritage;
3. Distinguish major themes of research;
4. Identify and evaluate the growth of trends in the development of culture and heritage niche markets, and define key categories of niches demonstrating a systematic understanding of the key policy and management frameworks;
5. Analyse and evaluate the development, marketing concepts, management and policy issues for development of specific niche markets and appreciate the challenges and issues they face.
6. Be familiar with written and non-written sources for the study of niche markets;
7. Understand how to build a substantial research paper through the appreciation and understanding of niche market development, their conceptual development, rationale, initiation, implementation, management and sustainability;

1. the distinctive nature of the cultural and heritage niche tourism markets
2. the policy and management frameworks and requirements that are needed for cultural and heritage niche tourism markets development, protection and sustained growth
3. Marketing concepts, issues and strategic approaches, from a theoretical and case study perspective
4. the special characteristics of culture and heritage tourism, consumer perspectives and expectations
5. the development and management of heritage sites and the generic marketing issues relevant to both culture and heritage

Assessment Component/s
Assignment

Weighting
100%

1. Have a complete understanding of how the different phases of research are directly related to each other and how to ensure that a homogeneous and logical argument is common throughout the research project;
2. Comprehend in detail the different phases of the research project ranging from (a) setting the research framework, (b) writing the research objectives, (c) outlining the research questions and hypotheses when required, (d) applicable methods for data gathering and analysis, and (e) presentation of data.
3. Set out a research framework and all relevant research questions and hypotheses (as and when required);
4. Conduct empirical qualitative and/or quantitative field research in line with the research framework, research questions and research hypotheses;
5. Collect and analyse both qualitative and quantitative information in line with scientific practices.

1. Qualitative and quantitative research techniques used in research with special reference to the heritage and cultural tourism sectors
2. Principles of research design and the writing of research proposals, the generation of ideas for research and mapping, the nature of data.
3. Qualitative and quantitative methodologies used in research including anthropological study, geographical analysis, historical documents,economic impact studies, visitor and site surveys,limits of acceptable change, grounded theory, case studies, cost benefit analysis, feasibility studies, image analysis and content analysis.
4. Data analysis using statistical and qualitative analysis

Assessment Component/s
Essay

Weighting
100%

Knowledge & Understanding:

By the end of the study-unit the student will be able to:

1. Demonstrate an understanding of the interdisciplinary nature of cultural and heritage studies;
2. Comprehend traditions as a cultural construct;
3. Demonstrate familiarity with different accounts and definitions of cultural tradition in a global context.

Skills:

By the end of the study-unit the student will be able to:

4. Draw on written and non-written sources for the study of traditions and customs in a local, regional (Mediterranean/European) and global context;
5. Build research drawing on themes from the areas of study covered in this unit and applying it to other related themes.

1. Heritage and traditions: preservation and presentation to the visitor
2. Political and economic vested interests in how individuals and groups perceive themselves and how they are perceived by others
3. Issues of identity, self-esteem, political loyalty, and the politics of patriotism.
4. The nature and political sensitivity of cultural heritage and ethnic identity: basic issues concerning the nature and impact of information and its presentation to a public audience.
5. The way that past and contemporary societies have related to their tangible and intangible cultural heritage and traditions as the relationships between heritage, tradition and culture are uncovered
6. How the touristic product which takes traditions as its focal point is set up, and what elements are included and why.

Assessment Component/s
Assignment

Weighting
100%

Knowledge & Understanding:

By the end of the study-unit the student will be able to:

1. Have an in-depth knowledge of the various aspects connected to cultural tourism;
2. Identify the main elements of this niche industry;
3. Compare the pros and cons of the presentation of this tourism sector;
4. Relate the realities identified to the local / regional situation and be able to develop ways in which this tourism segment can be further developed to render a profit while remaining sustainable.

Skills:

By the end of the study-unit the student will be able to:

5. Identify literature based (internet and printed) research on this and related tourism themes;
6. Tackle the arguments raised in a rational and balanced manner;
7. Look into the positive and negative elements generated by tourism proposals connected with cultural aspects.

1. Overview of the main themes and issues within the cultural and heritage tourism sectors
2. The development and realities of tourism in a multi-cultural dimension
3. Appreciation of the current developments in the Tourism industry
4. Prevalent thoughts and ideas and the ways how cultural heritage tourism has developed and spread all over the globe.
5. A look at the Maltese situation

Assessment Component/s
Assignment

Weighting
100%

By the end of this course students will be able to:
1. Demonstrate a satisfactory level of understanding of some of the fundamental principles of communication theory.
2. Identify and analyse the application of these principles in the communication of environmental issues from a range of sources, in a range of media, to a range of audiences.
3. Assess the effectiveness of communication techniques and strategies found in a range of case studies.
4. Generate appropriate and effective environmental messages.

1. Environmental Communication as the application of some foundational principles and practices of communication to environmental issues.
2. Environmental Communication as assessment and investigation of the ways in which environmental groups, scientists, communities, anti-environmental groups, corporations, and public officials attempt to deliver effective environmental messages

Short written assignment (max 1000 words) worth 25% of total grade, due around Week 7.
Essay of 3000 words worth 75% of the total grade, due in the weeks following the teaching period.
A formative essay plan will be handed in by Week 11, and in the final teaching session students will receive general and individual feedback to assist their progress in the writing of the essay.

By the end of this course students will be able to:
1. Demonstrate an understanding of some of the fundamental principles of theoretical ecology;
2. Critically assess the practical application of these ecological theories in global conservation projects;
3. Identify and evaluate the effects of a changing environment on biodiversity.

1. How organisms interact with each other and their environment; from individuals, through to ecosystems.
2. Understanding how biodiversity is essential to ecosystem functioning
3. Understanding how biodiversity responds to environmental change-whether natural or anthropogenic

Report (60%) - a case study paper (on an ecological topic) presented using the author guidance given in an ecological journal.
Oral presentation (40%) - on an ecological topic.
Formative assessment is provided through a variety of ways:
Structured feedback on coursework, showing where performance could be improved as well as highlighting areas of excellent work;
Participation in teaching sessions and workshops;
Participation in group activities.

By the end of this course students will be able to:
1. Describe the main features of European and North American Romanticism
2. Account for the formation and main features of environmental ideas in Romantic writing and art
3. Describe the varied relationships between the individual and the environment in the Romantic periods of literature in the UK and USA
4. Reflect upon the emergence of ?the environment? as a concept
5. Evaluate the positive and negative ways in which Romantic notions of the environment persist in the present
6. Communicate ideas and responses to environmental issues using a range of oral and written strategies.

1. the origins of modern environmental attitudes as they emerge out of the Romantic movements of the C18?C19 in both Britain and the USA.
2. the ways in which environmental thought from this period contributes positively and negatively to modern Western environmental attitudes.
3. writers from Wordsworth and Clare to Thoreau and Emerson are examined in addition to artists of the period.
4. the emergence of an influential environmental consciousness from the C18 onwards.

Lectures
Seminar
Fieldwork
3 contact hours per week, comprising of composite lecture-interactive seminar.
Online learning activities (using Moodle) will comprise at least a further two hours per week, and may include an online discussion topic, brief individual assignments, and readings in preparation for the following week?s class.

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Course Work:
Completing seminar tasks orally - (10%)
Oral Presentation ? (20%)
Production of one c 3000 word comparative essay focusing on two texts (40%)
Project Work
Production of a c. 2000?2500 word document dealing either with contemporary examples of Romantic notions of place OR a piece of personal writing responding to, and reflecting on, a particular location, place or habitat (30%)

Knowledge & Understanding:

By the end of the study-unit the student will be able to:

1. Assess a situation in a real-world context;
2. Determine the best research and analytical tools to use;
3. Critically evaluate the results;
4. Present these results in a coherent manner.

Skills:

By the end of the study-unit the student will be able to:

5. Provide solutions to a given research problem;
6. Manage an individual project within a set time-frame, hence learn time and resource management skills;
7. Create independent applied research projects;
8. Present results to an audience and in this way learn how to transfer academic knowledge to others through the presentation of knowledge useful to the sector.

This study-unit will give the student the opportunity to conduct an independent study on a selected theme of research which is proposed by the student and approved by the Board of Studies.

Assessment Component/s
Assignment

Weighting
100%

1. Knowledge & Understanding:
By the end of the study-unit the student will be able to:
1.1. Gain a comprehensive understanding of the main relevance of cultural policy to legislation;
1.2. Compare different contexts and adopt critical and inquiring approaches to them;
1.3. Navigate through the legal terminology that regulates cultural heritage;
1.4. Identify the various state structures that provide legal protection and direction in the cultural sector - this will help the students to find their way once they become cultural operators in the industry.

2. Skills:
By the end of the study-unit the student will be able to:
2.1. Be familiar with key sources discussing cultural policy and legislation;
2.2. Understand how to build a substantial research paper through the critical reading and practice of exploring issues and developing arguments related to specific examples.

1. The standing and format of cultural policy and legislation differ between territories and different local / national contexts.
2. Contexts of cultural expression, in relation to particular media or in different media contexts
3. Issues related to intellectual property, cultural rights and globalisation.
4. The Maltese context and the wider cultural realities existing in a global dimension

Assessment Component/s
Essay

Weighting
100%

Knowledge & Understanding:

By the end of the study-unit the student will be able to:

1. Gain an in-depth knowledge of different themes related to the interaction of Jewish, Christian and Muslim communities through time in Europe and the Mediterranean region;
2. Be familiar with some of the debates concerning the study of conflict and coexistence among members of these three faiths in the same time period;
3. Be able to structure touristic products drawing on religious culture.

Skills:

By the end of the study-unit the student will be able to:

4. Be familiar with written and non-written sources related to the coexistence of Christians, Muslims and Jews in the European and Mediterranean regions;
5. Link aspects of Maltese and Mediterranean heritage to the presence of, and interactions among, Jewish, Christian and Islamic communities and their influence on society at large;
6. Utilise trends and elements towards the setting up of a strong niche tourism product.

1. The ongoing cultural, sociological and anthropological interactions among Christians, Muslims and Jews in the Euro-Mediterranean context.
2. Themes of coexistence and conflict among the three faiths: key political, economic, social and cultural developments through time.
3. Cultural tourism perspective: the potential of a niche tourism which countries can develop based on their strong and rich religious traditions.
4. Case-studies from the Maltese islands, the Mediterranean region generally and other parts of the globe.

Assessment Component/s
Assignment

Weighting
100%

1. Demonstrate specialised knowledge and understanding of different theoretical perspectives on value creation and innovation in tourism
2. Demonstrate the ability to independently formulate a research issue and apply relevant theories in an empirical study
3. Demonstrate the ability to communicate the practical and societal relevance of their research results
4. Demonstrate the ability to communicate their research results in academic as well as popular science texts
5. Demonstrate the ability to critically discuss theories and methods in an independent project

The course is structured around three themes: value and value creation, experiences and innovation. Value and value creation is an overarching theme and experiences and innovation are discussed in relation to this.

The course consists of the following components:

1. theoretical introduction in which theories, perspectives and paradigms concerning value and value-creating processes, experiences and the experience economy, and innovation within tourism will be discussed and interrogated.
2. project work in which theories in the previous component are applied in an individual assignment where two students formulate a problem and analyse their own collected data.
3. a popular science publication in which the students individually write a chapter based on the project work, and in groups edit, review individual chapters and
write an introduction to an anthology.

The assessment of the course is based on an individual written take-home exam, a project report written in groups of two, and the individual writing of a chapter to be included in a popular science anthology. The
assessment will also take into account the group assignment of editing, reviewing and writing an introduction and blurb to the anthology.

1. demonstrate advanced knowledge of, and understand, key scientific perspectives, theories, concepts and models in the research area of service management
2. describe and problematise key theories, concepts and ideas in the research area of service management
3. apply theories, ideas and models in the research area of service management, and demonstrate an academic approach and academic skills.
4. demonstrate a multifaceted and reflective approach to their own academic learning and writing

1. introduction
2. overview of the research area of service management and its theoretical development and present status
3. key theories, ideas, concepts and models
4. critical perspectives on service management as a field of knowledge

Assessment is through an individual written assignment.
Three opportunities for examination are offered for the written exams in conjunction with the course: a first examination and two re-examinations. At least two further re-examinations on the same course content are offered within a year of the end of the course. After this, further re-examination opportunities are offered, but in accordance with the current course syllabus.

1. demonstrate a good understanding of social sciences perspectives on sustainability issues
2. explain how social, economic and environmental dimensions of the sustainability concept are connected and what they may entail for service activities and societal development
3. critically and constructively apply a social sciences perspective on sustainability issues in relation to service activities and societal development
4. demonstrate an ability to analyse the connection between sustainability and service activities based on current social sciences literature
5. critically review and discuss methods to effect transition to a more sustainable society
6. write independent arguments about the value of a social sciences perspective on sustainability and services
7. demonstrate the ability to identify, analyse and communicate the different dimensions of sustainability in relation to service activities and societal development

1. Introduction and interrogation of the social sciences perspectives on sustainability
2. Critical social sciences perspectives on sustainability
3. The historical development of the concept
4. Principles and forms of governance and societal transition to sustainability.

The teaching consists of lectures, workshops and seminars.
Compulsory participation is required in workshops and seminars. Students who have been unable to participate due to circumstances such as accidents or sudden illness
will be offered the opportunity to compensate for or re-take compulsory components.
This also applies to students who have been absent because of duties relating to elected office, e.g. as a student representative.

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One individually written assignment of 3 ECTS and one individually written assignment of 4.5 ECTS.

LG1. Understand the current trends in the global large events? industry
LG2. Identify the main stakeholders
LG3. Define the core concepts of event management: physical human and financial resources
LG4. Risk management

[I] Large Events
1. Sport events
2. Cultural events
3. Conventions
4. Destination branding

[II] Event Management
5. Event planning and strategy
6. Event? Project Management and the hospitality industry
7. Events budgeting
8. Risk Management
9. Fundraising and sponsorship

The continuous evaluation system includes: Written-test - 50% (minimum grade 8,5); Group Project - 30% (minimum grade 10); Class Participation (individual) - 20% (minimum grade 10). In this system, students must attend at least to 2/3 of all the classes.
For students who fail in the regular grading system or choose to do the individual Exam (minimum grade 10). The Exam will account for 100% of the final grade.

LG1. To teach basic concepts in tourism, consumption, and urban culture;
LG2. Understand from a historical perspective the social and economic processes that have made tourism a central axis of development.
LG3. Know the demand and supply sides of urban tourism
LG4. Understand the role and risks of tourism in the design and development of the post-industrial city.

CP1. Introduction: the development of urban tourism; consumption and urban culture in today's tourism industry
CP2. The origins and evolution of tourism; The differentiation of practices (second half of the 19th century); The popularization of tourism in the 20th century; Trends in urban tourism
CP3. Urban tourism (demand side). Motivations: business, conferences, recreation, culture, creativity, visiting relatives and friends (VFR).
CP4. The city as a tourism product (supply-side). Transport and mobility: representations, practices and technology; The invention of the tourist resort. The urban tourism product:
4.1. primary products - the differentiation of the attraction of urban tourist sites.
4.2. secondary products - and support system of urban tourism services.
CP5. Tourism, lifestyle and daily life. Impact on tourism and culture. Overtourism.

A balance is sought between theoretical and practical classes aimed at applying the concepts and approaches to tourism development in an urban context. At the end, the student should acquire skills of analysis and synthesis, research, criticism, written and oral communication. Teaching-learning methodologies: expository, for the theoretical frameworks of reference; participatory, with analysis and resolution of cases, active, with the completion of a project; self-study.

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Regular season period: group work + individual work + final exam. In both works: presentation and written report. Individual work (10%); Group work (50%) and Written examination (40%). Minimum attendance of 80%. Minimum mark in the exam is 8. Minimum final score 10 points for approval. Re-sitting for students who fail the regular season, or students who wish to improve their grade. Exam counts for 100% for final grade, minimum score 10p. There is no oral evaluation for improving the grade.

Understand the current trends in the global wine industry.
Define the core concepts of wine marketing.
Understand the components of a marketing plan for a wine business
Identify the role of wine as a source of livelihood in agriculture, sustainable regional development, wine tourism and destination branding

[I] Wine tourism
1.Wine tourists? characteristics, behavior and segments
2.Wine events development and marketing
3.Wine destination branding
4.Economic impact of wine tourism on local economies
[II] Wine business
5.Wine production and consumption
6.International wine markets
7.Marketing Plan in the wine industry
8.Wine tasting experiments

The continuous evaluation system includes: Written-test - 50% (minimum grade 8,5); Group Project - 45% (minimum grade 10); Class Participation (individual) - 5% (minimum grade 10). In this system, students must attend at least to 2/3 of all the classes.
For students who fail in the regular grading system or choose to do the individual Exam (minimum grade 10), the Exam will account for 100% of the final grade.

LG1. Identify the main luxury destinations worlwide
LG2. Understand luxury customer relationship management, personal sales and the customer experience
LG3. Understand the sophisticated business models for luxury brands
LG4. Understand the management agenda for success: distribution, location, design, merchandising, pricing, brand promotion.

[I] Luxury Shopping
1.Shopping centers
2.Shopping malls
3.Events
4. Destination branding
[II] Luxury Retail Management
5.Trends in luxury brand retailing
6.The distribution Models of Luxury
7. Customer In-store behavior and experience
8. Luxury store concept and design

The continuous evaluation system includes: Written-test - 50% (minimum grade 8,5); Group Project - 50% (minimum grade 10); In this system, students must attend at least 2/3 of all the classes.
For students who fail in the regular grading system or choose to do the individual Exam, the Exam will account for 100% of the final grade.

1.Describe the major types of e-commerce transactions and business models
2.List major types of e-marketplaces and describe their features
3.Describe electronic retailing and its characteristics
4. Identify the main types of e-commerce on hospitality and tourism.
5.Explain the characteristics of the main B2B models
6.Discuss m-commerce applications
7.Understand the Web 2.0 and social network revolution
8.Understand the decision-making process of consumer purchasing online, market research in e-commerce and major advertising methods used on the Web

1.Overview of Electronic Commerce in Hospitality and Tourism (E-Tourism)
2.E-Marketplaces
3.E-Tailing
4.B2B E-Commerce
5.Innovative E-Commerce Systems
6.M-Commerce
7.Web 2.0 and Social Networks
8.Consumer Behavior Online, E-Market Research and Internet Advertising

The continuous evaluation system includes: Written-test - 50% (minimum grade 8,5); Group Project - 35% (minimum grade 10); Class Case study and articles - individual and/or in group - 15% (minimum grade 10). In this system, students must attend at least 2/3 of all the classes.
For students who fail in the regular grading system or choose to do the individual Exam, the Exam will account for 100% of the final grade.