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Mestrado • Mestrado em Marketing

Primark’s e-marketing plan

Autor
Azevedo, Yorete Marlene Campos de
Data de publicação
04 Apr 2014
Acesso
Acesso restrito
Palavras-chave
e-commerce
E-Marketing
E-marketing plan
Interactive advertising
Resumo
PT
EN
This project is aimed to discuss e-marketing planning and its techniques. The e-marketing plan was based on Primark because the fashion retailer currently does not offer their products online through their website. It recommends Primark how to implement an e-marketing plan in the British market in their current business position. The project has also provided a greater understanding and experience on e-marketing planning.

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