PT
Quando as economias abertas atingem um determinado nível de desenvolvimento
a internacionalização das empresas torna-se uma escolha inevitável. De acordo com a
teoria de investiemnto directo de John Dunning, quando o rendimento per capita
excede $3000, o investimento estrangeiro liquido será positivo. Com um crescimento
económico rápido nas últimas três décadas, a posição económica internacional da
China e influência melhoraram significativamente e o seu rendimento per capita
ultrapassou os $4000. Atingiu, deste modo, o estágio defendido por Dunning.
Esta tese tem como objecto de pesquisa as empresas “gigantes” estatais Chinesas
do ramo das obras públicas e o autor analisa a envolvente interna e externa e a escolha
estratégica dos modos de internacionalização das mesmas. Esta tese foca-se na
empresa chinesa – China Communications Construction Company Ltd (CCCC),
representante das empresas gigantes estatais chinesas de obras públicas, descrevendo
o processo de realização da análise SWOT. Tendo por base o posicionamento
estratégico da empresa, o autor analisa o contexto em que esta empresa se
desenvolveu e avança com três pressupostos no que concerne à sua
internacionalização. A tese compara também os processos de entrada da CCCC em
Angola e no Quénia.
EN
Enterprise internationalization is an inevitable choice as open economies develop
to a certain level. According to the direct investment development path theory of John
Dunning, when the GNP Per Capita exceeds $ 3000, the net foreign investment will
be positive. With rapid development over the past three decades, China’s international
economic position and influence have significantly improved and its GNP Per Capita
has surpassed $ 4000, it has entered the rapid growth stage for investment
development as described in Dunning’s theory. At this stage, the market entry mode
selection is the first issue to tackle for enterprise internationalization.
This thesis takes China’s giant state owned construction companies as research
object and the author analyzes the internal and external environments and the strategic
selection for internationalization operation, and describes the conceptions, categories,
internal attributes and factors of market entry mode selection for internationalization
of construction companies. This thesis focuses on China Communications
Construction Company Ltd (hereinafter referred to as CCCC), representative of giant
Chinese state owned construction companies, sets up the SWOT analysis and weight
system and conducts strategic positioning. Based on the above strategic positioning,
the author takes into consideration the national background of these companies and
puts forward three assumptions and their theoretical framework. The thesis takes
CCCC’s entry into the market of Kenya and Angola as an example, verifies the
effectiveness and application of the theoretical framework, and makes up the
deficiency of the theory on market entry mode selection for enterprise
internationalization, providing reference for enterprises’ market entry practice.
