Against the backdrop of a rapidly aging population and increasing urbanization in China, the elderly face prolonged challenges related to both aging and health. Traditional care facilities and medical institutions often struggle to meet the dual needs of this demographic comprehensively. This has led to the emergence of integrated care models that combine healthcare with elderly support, a sector that has expanded significantly in recent years. For such nursing homes to achieve sustainable development and maintain stable occupancy, it is essential to not only retain current residents but also attract potential clients. Therefore, enhancing the satisfaction of elderly residents and their families is of critical importance. Improved satisfaction fosters user loyalty, encourages continued engagement, and promotes positive word-of-mouth, contributing to a virtuous cycle in a competitive market. This project evaluates the patient experience and satisfaction at Shanghai Yiyang Nursing Home and designs a strategic plan for its enhancement. The study employs a mixed methods approach, including a literature review, questionnaire surveys, and on-site interviews, to diagnose key issues, identify the primary factors influencing patient satisfaction, and develop effective, patient-centered countermeasures. The proposed improvement plan focuses on service quality, staff attitude, activity engagement, and personalized care, providing actionable strategies to elevate overall satisfaction, improve service standards, and support the nursing home's long-term development.