Trends and Challenges of Influencer Marketing in the Fashion Industry: An Exploratory Study on the Impact of Digital Influencers on the Brand and Communication Strategies of Fashion Communication Strategies

Master Degree

Communication, Culture and Information Technology

November

11.00

Local

Auditório B2.03 (2, Edifício 2, ISCTE-IUL)

Title

Trends and Challenges of Influencer Marketing in the Fashion Industry: An Exploratory Study on the Impact of Digital Influencers on the Brand and Communication Strategies of Fashion Communication Strategies

Candidate

Filipe Cruz Cachulo

Advisor

Rita Espanha

Advisor

Jury

Rita Espanha

Advisor 1

Maria João Lima

President

Examiner

Following Thesis defenses

06 Nov

10.00

Master Degree

Computer Science and Business Management

Catarina Alexandra Azevedo Cabral

Digital Enhancement: Applying Generative AI in Students Decision Making Process

Auditório 0NE03 - Mário Murteira (0, Edifício 1, ISCTE-IUL)

06 Nov

10.30

Master Degree

Communication, Culture and Information Technology

From action to the newsroom: a frame analysis of media coverage of civil disobedience protests for climate justice in Portugal.

AA2.28 (2, Edifício 3, ISCTE-IUL)

Gonçalo Filipe Amaral

Intelligent Systems Applied to Business Management and Strategy

Sem sala no ISCTE-IUL

06 Nov

12.30

Master Degree

Human Resource Management and Organizational Consulting

Effects of leadership actions on retention- The impact in the initial of professionals’ careers in Portugal

Sem sala no ISCTE-IUL

November

11.00

Local

Auditório B2.03 (2, Edifício 2, ISCTE-IUL)