Ricardo Godinho Bilro is an Assistant Professor of Marketing at ISCTE – Instituto Universitário de Lisboa, where he teaches Marketing at undergraduate and Master’s degree levels. He earned his PhD in Management with a specialization in Marketing from ISCTE Business School. He currently holds the roles of Department Deputy Chair (Department of Marketing, Strategy and Operations) and Director for the Erasmus Mundus joint Master’s degree program in Tourism Development & Culture (TourDC). He is a guest lecturer at the University of Glasgow (UK) and the University of Malta for the TOUR DC program and has served as a Visiting Professor at different institutions, such as Laurea University of Applied Sciences (Helsinki, Finland) and Université Gustave Eiffel (Paris, France). As a researcher at ISCTE’s Business Research Unit, Ricardo’s research interests include Digital Transformation, Technology Adoption, and Social Media Marketing. His research has been published in various international scientific journals, such as the Journal of Business Research, Psychology & Marketing, International Journal of Contemporary Hospitality Management, Journal of Product & Brand Management, and Journal of Hospitality Marketing and Management. He has also presented his work at reputable international scientific conferences such as EMAC - European Marketing Academy Conference, World Marketing Congress - Academy of Marketing Science, GAMMA-GMC, or Academy of Marketing. Ricardo has received several awards for his contributions, including the best teacher award for the postgraduate program in Digital Marketing at ISCTE Executive Education in 2022 and 2023, the best paper award at TomiWorld 2017, and the best conference paper in GAMMA-GFMC 2019.

Álvaro Dias is a professor since 1995, teaching mainly in the areas of Tourim, Marketing, and Entrepreneurship. At the same time, he has also worked as a consultant for entities such as the Ministry of Economy, IAPMEI, AIP, AEP, AERLIS, GNR, ACT, CCP, Turismo de Portugal, and dozens of companies.  Holds two PhD.s degrees classified as honored (cum laude), one in Management with a specialty in Marketing, and another in Tourism, MsC in Strategy, MBA and Ba in Management. He also has post-graduate studies in E-business. Headed UAL Economic and Business Sciences department. He was director of the Master's Degree and of the Degree in Marketing and co-director of the Degree in Management at ISG. He also coordinated the Tourism Destination Management at Universidade Lusófona.  Author of 24 books and more than 200 articles in international journals. In 2022, received the distinction GNR D. Nuno Álvares Pereira Medal of Merit and a diploma of Commendation. In 2021, he received the research award from the Chair of Intelligent Tourism of the Junta de Andalucía and the University of Seville. In 2023, he received the extraordinary research award from the University of Seville. The article Entrepreneurship role on dynamic capabilities: A longitudinal study on Brazilian and Portuguese firms, co-authored, was nominated for the Best Paper Prize at the Special Conference of the Strategic Management Society in 2011. He has supervised 2 post-doctoral fellowships, 14 PhD students, and 235 master students. His international experience as Visiting Professor includes Angola, Brazil, Bolivia, Mexico, Peru, Colombia, Spain, Poland, Romania and Finland.

Prof. Helena Rodrigues holds a PhD in Management-Specialization in Marketing at ISCTE-IUL, Lisbon, Portugal. She received her B.Sc. and M.Sc. degrees in Marketing from ISLA-Lisboa and Laureate. She has worked for global Asset Management Banks and in the Marketing Department for a Global Pharmaceutical Company. She lectures Marketing at ISCTE-IUL and Tourism Marketing at Universidade Católica Portuguesa . Her main research is in the area of Medical Tourism, Wellness and Health Tourism, Service Quality, Social Media and Higher Education.