Upon completing this course, the graduate will have acquired practical and conceptual skills for understanding and taking action in any sector of media. Besides capacities of management applied to all the areas of communication, he or she will also have practical knowledge about content production - be it journalistic, institutional or otherwise -, that allows him or her to produce and manage this production.

Potential employers for these graduates include all the companies that need qualified professionals who can connect management knowledge with the production of communication; for example, new and legacy media companies, communication departments, social media marketing or management, and all other companies with internal or external communication management and production needs.