Master (MSc)


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6 Years
30 Jul 2019
Accreditation DGES
Initial registry R/A-Ef 3380/2011 de 18-03-2011
Update registry R/A-Ef 3380/2011/AL01 de 25-08-2014 | R/A-Ef 3380/2011/AL02 de 17-05-2018
At this moment, all vacancies for this course are filled
Lectured in English
Teaching Type In person

Faculty for (2023/2024)

Distribution Channels
Álvaro Dias is a professor since 1995, teaching mainly in the areas of Tourim, Marketing, and Entrepreneurship. At the same time, he has also worked as a consultant for entities such as the Ministry of Economy, IAPMEI, AIP, AEP, AERLIS, GNR, ACT, CCP, Turismo de Portugal, and dozens of companies.  Holds two PhD.s degrees classified as honored (cum laude), one in Management with a specialty in Marketing, and another in Tourism, MsC in Strategy, MBA and Ba in Management. He also has post-graduate studies in E-business. Headed UAL Economic and Business Sciences department. He was director of the Master's Degree and of the Degree in Marketing and co-director of the Degree in Management at ISG. He also coordinated the Tourism Destination Management at Universidade Lusófona.  Author of 24 books and more than 200 articles in international journals. In 2022, received the distinction GNR D. Nuno Álvares Pereira Medal of Merit and a diploma of Commendation. In 2021, he received the research award from the Chair of Intelligent Tourism of the Junta de Andalucía and the University of Seville. In 2023, he received the extraordinary research award from the University of Seville. The article Entrepreneurship role on dynamic capabilities: A longitudinal study on Brazilian and Portuguese firms, co-authored, was nominated for the Best Paper Prize at the Special Conference of the Strategic Management Society in 2011. He has supervised 2 post-doctoral fellowships, 14 PhD students, and 235 master students. His international experience as Visiting Professor includes Angola, Brazil, Bolivia, Mexico, Peru, Colombia, Spain, Poland, Romania and Finland.
Consumer Behaviour and Marketing Research
Ana Brochado is an economist and professor of management at the ISCTE-Instituto Universitário de Lisboa - Lisbon University Institute and a researcher at DINAMIA’CET-Centre for Socioeconomic and Territorial Studies. She is the President of the 'Direção Regional do Centro e Alentejo' - Ordem dos Economistas.She served as the Vice Dean for administrative affairs and Vice Dean for faculty for five years (ISCTE Business School) and coordinated the PhD in Tourism Management. She joined the General Council of ISCTE. She coordinated and taught several courses (bachelor, master, Ph.D., executive education) including econometrics, quantitative methods applied to competition and regulation, consumer behavior, and market research and research methods.She worked for more than one decade as Senior Economist for the Portuguese Competition Authority (AdC) and the Securities Commission (CMVM). She joined the Strategic Board of Compete2020 as an expert in policy evaluation methods. She is an external expert on the European Commission.She has a Bachelor of Science in Economics, a Master of Science in Quantitative Methods, a PhD in Management, and Habilitation in Marketing. Her main research interests are economics and management. She has authored or co-authored over 80 publications in top international journals in these fields, wrote over 40 book chapters and presented over 200 talks at international conferences. Her research received over 2500 citations. 
Quantitative Methods for Marketing
Digital and Social Media Marketing | Research Seminar in Marketing
Daniela Langaro is assistant professor at ISCTE-IUL (Portugal), visiting professor at Catolica Lisbon (Portugal) and collaborated for 5 years with Vlerick Business School (Belgium). Following her 15 years of experience in marketing in companies from Consumer Packaged Goods (Unilever, Procter and Gamble and Danone) and OTC (Angelini Farmacêutica), Langaro moved to academia in 2012. Her general research interests involve issues in internet marketing, social media, brand communications and brand management.
Marketing Communications
Business Consulting Manager at Havas Media, Havas Group, with a background in Multinational Media Agencies and experience in managing omnichannel media in sectors such as Automotive, Distribution, Health, Banking, Retail, among others. Trainer at the APAN Academy. Master in Marketing from ISEG with academic work developed in the area of ​​organizational networks.
Strategic Marketing
Prof. Helena Rodrigues holds a PhD in Management-Specialization in Marketing at ISCTE-IUL, Lisbon, Portugal. She received her B.Sc. and M.Sc. degrees in Marketing from ISLA-Lisboa and Laureate. She has worked for global Asset Management Banks and in the Marketing Department for a Global Pharmaceutical Company. She lectures Marketing at ISCTE-IUL and Tourism Marketing at Universidade Católica Portuguesa . Her main research is in the area of Medical Tourism, Wellness and Health Tourism, Service Quality, Social Media and Higher Education.
New Trends in Marketing
Sales Team Management and Negotiation
Business manager and entrepreneur with over 30 years of experience in Portugal, Spain, Morocco, Brasil and Angola. Experienced Guest Teacher since 1995 with a demonstrated history of working in the higher education industry. Strong education and professional skilled in Sales Management, Negotiation, Marketing Management and Business Planning,
Innovation and Creativity in Marketing
Ricardo Godinho Bilro is an Assistant Professor of Marketing at ISCTE – Instituto Universitário de Lisboa, where he teaches Marketing at undergraduate and Master’s degree levels. He earned his PhD in Management with a specialization in Marketing from ISCTE Business School. He currently holds the roles of Department Deputy Chair (Department of Marketing, Strategy and Operations) and Director for the Erasmus Mundus joint Master’s degree program in Tourism Development & Culture (TourDC). He is a guest lecturer at the University of Glasgow (UK) and the University of Malta for the TOUR DC program and has served as a Visiting Professor at different institutions, such as Laurea University of Applied Sciences (Helsinki, Finland) and Université Gustave Eiffel (Paris, France). As a researcher at ISCTE’s Business Research Unit, Ricardo’s research interests include Digital Transformation, Technology Adoption, and Social Media Marketing. His research has been published in various international scientific journals, such as the Journal of Business Research, Psychology & Marketing, International Journal of Contemporary Hospitality Management, Journal of Product & Brand Management, and Journal of Hospitality Marketing and Management. He has also presented his work at reputable international scientific conferences such as EMAC - European Marketing Academy Conference, World Marketing Congress - Academy of Marketing Science, GAMMA-GMC, or Academy of Marketing. Ricardo has received several awards for his contributions, including the best teacher award for the postgraduate program in Digital Marketing at ISCTE Executive Education in 2022 and 2023, the best paper award at TomiWorld 2017, and the best conference paper in GAMMA-GFMC 2019.
Relationship Marketing
Stanford University, together with the publishing house Elsevier and SciTech Strategies, has created a ranking of 2% of the best scientists in the world. It contains 159,648 names. Sandra Loureiro belongs to that 2%. Within the top 2%, Sandra Loureiro is the only Portuguese that belongs to the very core top group of the first 100 scientists all over the world.  Sandra Loureiro is in the position 21 among the 8623 researchers in Marketing.  Sandra Maria Correia Loureiro is Professor at ISCTE-IUL and a researcher in the BRU and SOCIUS. She is the Director of Portuguese Marketing & Management SBU of GAMMA (Global Alliance of Marketing and Management Associations). She is also in the Scientific consulting body of (i) EuroMed and Euromed Research Business (EMRBI), (ii) AIRSI Conference and in relation to the Spanish Journal of Marketing-ESIC, (iii) CEO - Centro de Investigação de Economia e das Organizações, among others the scientific Committees. Her current research interests include relationship marketing (Brand coolness), tourism marketing and the connections between marketing and VR, AR and AI. She has publications with academics from different countries in the world, such as USA, UK, Germany, Spain, Austria, South Korean, China, Australia, Cyprus, Greece, Israel, Italy, Mexico, Chile, Malaysia, Brasil. Her papers were published in a variety of peer reviewed journals, such as Journal of Marketing (ABS 4*), Journal of Retailing (ABS 4), Tourism Management (ABS 4), Journal of Travel Research (ABS 4), Journal of Business Research (ABS 3), International journal of Hospitality Management (ABS 3), Journal of Cleaner Production, Journal of retailing and consumer services, Journal of Travel &Tourism Marketing, Journal of service management, International Journal of Tourism Research or Journal of Brand Management and at well reputed international conferences, such as EMAC, ANZMAC, GAMMA-GMC, World Marketing Congress. She has acted as a reviewer for several international journals and conferences. She has participated in several research projects funded by the EU and FCT (Foundation for Science and Technology) She won several awards, such as: the 2012 Best Paper Premier Award presented by the Global Marketing Conference (comprised of EMAC, ANZMAC, KSMS, and the Japanese Association of Marketing), Highly Commended paper Award 2014 - 7th EuroMed Conference and EuroMed Research Business Institute (EMRBI), Highly Commended paper Award 2016 - 9th EuroMed Conference and EuroMed Research Business Institute (EMRBI), Best Paper Award 2016- ICCMI 2016, Best Paper Award TomiWorld 2017 and Highly Commended paper in the 2017 Emerald Literati Network Awards for Excellence for paper 'Exploring behavioural branding, brand love and brand co-creation' published in Journal of Product & Brand Management, Best Paper Honour Award at 2019 Global Fashion Management conference-GAMMA (among others). Excellent Service Award 2021 Global Fashion Management Conference at Seoul-2021 KSMS International Conference for the Uncompromising Service as a Conference Co-Chair. Best Reviewer Award by Psychology & Marketing for the year 2021. Sandra has also participated in Zoom webinars and in-person interviews for newspapers, magazines, and TV where she exposes the social implications of her research (e.g., Briefing, DINHEIRO VIVO, Publico, Journal Económico).    
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