Programme Structure for 2024/2025
Curricular Courses | Credits | |
---|---|---|
Research Methods in Applied Business Management
6.0 ECTS
|
Parte Escolar > Mandatory Courses | 6.0 |
Qualitative Research Methods in Applied Business Management
6.0 ECTS
|
Parte Escolar > Mandatory Courses | 6.0 |
Advanced Topics in Management I
6.0 ECTS
|
Parte Escolar > Mandatory Courses | 6.0 |
Seminar / Project in Applied Business Management I
6.0 ECTS
|
Parte Escolar > Mandatory Courses | 6.0 |
Advanced Topics in Management II
6.0 ECTS
|
Parte Escolar > Mandatory Courses | 6.0 |
Thesis in Business Administration
130.0 ECTS
|
Thesis in Applied Business Management (130 Ects) | 130.0 |
Thesis in Management
190.0 ECTS
|
Thesis in Applied Business Management (130 Ects) | 190.0 |
Organization and Design of the Research Project in Business Administration
2.0 ECTS
|
Parte Escolar > Mandatory Courses | 2.0 |
Quantitative Research Methods in Applied Business Management I
6.0 ECTS
|
Parte Escolar > Mandatory Courses | 6.0 |
Quantitative Research Methods in Applied Business Management II
6.0 ECTS
|
Parte Escolar > Mandatory Courses | 6.0 |
Seminar / Project in Applied Business Management II
6.0 ECTS
|
Parte Escolar > Mandatory Courses | 6.0 |
Research Methods in Applied Business Management
At the end of the course, students should be able to:
LG 1. Distinguish between the three types of research assumptions and Identify different research philosophies: Positivism, Phenomenology and Critical Realism;
LG 2. Describe the different approaches to theory development: Deduction, Induction and Abduction;
LG 3. Identify the steps in a research project;
LG 4. Be aware of the methodological choices appropriate for a specific research project;
LG 5. Be able to design a data collection process;
LG 6. Be able to evaluate the research validity and reliability.
CP 1 - Research philosophies
1.1. Ontology, epistemology and axiology
1.2. Phenomenology, positivism and critical realism
1.3. Theory development: deduction, induction and abduction
CP 2 - Steps in a research project
2.1. Research problem/dilemma, objective(s) and question(s
2.2. Literature review and conceptual model
2.3. Data collection
2.4. Data analysis and discussion of results
CP 3 - Methodological choices
3.1. Qualitative versus quantitative
3.2. Action research
3.3. Case study
3.4. Survey
3.5. Grounded theory
3.6. Mixed method approach
CP 4 - Survey sampling
4.1. Sampling methods: random and non-random
4.2. Sample dimension, error margin and confidence level
4.3. Big Data
CP 5 - Data collection instrument
5.1. Questionnaire design
5.2. Different measurement scales
CP 6 - Validity and reliability
Each student should acquire analytical, information gathering, written and oral communication skills, according with the established learning objectives
To contribute to the acquisition of these skills, in the contact hours of this unit there will be used a wide variety of teaching methodologies such as theoretical presentations, analysis and discussion of articles, open class discussions as well as the participation in a Collaborative Forum.
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The grading system includes:
- Class attendance and participation (20%)
- 4 individual quizzes (50%)
- Autonomous work: Choose a case study and answer at least 2 of the Exercises / Questions (30%)
Minimum average of 10 points to get approval.
Title: White, P. (2008) Developing Research Questions: A Guide for Social Scientists. Palgrave Macmillan
Thomas, G. & Myers, K. (2015) The Anatomy of the Case Study. Sage Pub.
Saunders, M.N.K., Lewis, P. & Thornhill, A. (2019, 8th ed.) Research Methods for Business Students. Pearson
Moital, M. (2015) Writing Dissertations & Theses: What you should know but no one tells you. Yaco Pub.
Jesson, J., Matheson, L. & Lacey, F. M. (2011) Doing your literature review: traditional and systematic techniques. Sage Pub.
Holton, J. A. & Walsh, I. (2017) Classic Grounded Theory. Applications with Qualitative and Quantitative Data. Sage Pub.
Hammersley, M. (2014) The Limits of Social Science: Causal Explanation and Value Relevance. Sage Pub.
Emmel, N. (2013) Sampling and Choosing Cases in Qualitative Research: A Realist Approach. Sage Pub.
Bryant, A. (2019) The Varieties of Grounded Theory. Sage Swifts
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Title: Zigmond, A. S., & Snaith, R. P. (1983). The Hospital Anxiety and Depression Scale, Acta Psychiatrica Scandinavica, 67(6), 361-370
Yin, R. K. (2009, 4th ed.) Case Study Research: Design and Methods. Sage Pub
Yin, R. K. (2004) The Case Study Anthology. Sage Publications
Yin, R. K. (1993) Applications of case study research. Newbury Park, CA: Sage Publishing
Tribe, J. (2005) The Truth about Tourism, Annals of Tourism Research, 33 (2): 360-381
Trafford, V. & Leshem, S. (2002) Starting at the end to undertake doctoral research: predictable questions as stepping stones, Higher Education Review, 34 (1), 31-49
Thomas, G. (2013, 2nd ed.) How to do your research project. Sage Pub
Szkudlarek, B., Romani, L., Caprar, D.V. & Osland, J.S. (2020, Eds), The Sage Handbook of Contemporary Cross-Cultural Management. Sage References
Swanborn, P. (2010) Case Study Research: What, Why and How?. Sage Pub
Stake, R. E. (2005). Qualitative case studies. In N. K. Denzin & Y. S. Lincoln (Eds.), The Sage handbook of qualitative research (3rd ed.), 443-466. Thousand Oaks, CA: Sage Publications
Spector, P. (2002) Job Satisfaction Survey. In Fields, D. L., (Ed.) Taking the Measure of Work. Thousand Oaks, CA: Sage Publications
Sousa, C. (2005) Services Quality: Cultural Comparison in Consumer Expectations and Perceptions. ISCTE-IUL thesis: Ph.D. in Management
Simons, H. (2009) Case Study Research in Practice. Sage Publications
Silverman, D. (1993) Interpreting Qualitative Data: Methods for Analysing Talk, Text and Interaction. Sage Publications
Rowlands, B. (2005) Grounded in Practice: Using Interpretive Research to Build Theory, The Electronic Journal of Business Research Methodology, 3(1), 81-92
Ridley, D. (2012) The literature review: A step-by-step guide for students. Sage Publications
Remenyi, D., Williams, B., Money, A. & Swartz, E. (1998) Doing Research in Business and Management. An introduction to Process and Method. Sage Publications
Ragin, C.C. (1992) Cases of ?What is Case??. In Ragin, C. & Becker, H. (Eds) What is a Case: Exploring the Foundations of Social Enquiry. Cambridge: Cambridge University Press, 1?17
Quivy, R. & Van Campenhoudt, L. (1992), Manual de Investigação em Ciências Sociais, Lisboa, Gradiva
Qian, Y. (2016) Corporate Social Responsibility Practices of Pharmaceutical Companies in China: A Scale Development and Empirical Study. ISCTE-IUL thesis: Ph.D. in Management
Popper, K. (2005) The Logic of Scientific Discovery. Taylors and Francis e-Library
Oliver, P. (2003) The Student?s Guide to Research Ethics. Maidenhead: Open University Press
O?Gorman, K. & MacIntosh, R. (2015, 2nd ed) Research Methods for Business and Management. A guide to writing your dissertation. Goodfellow Pub..
Mayring, P., Huber, G. L., Gurtler, L. & Kiegelmann, M. (2007, Eds) Mixed methodology in psychological research. Rotterdam/Taipei: Sense Publishers
Maslach, C. & Jackson, S. E. (1986, 2nd ed.) Maslach Burnout Inventory Manual. Palo Alto, CA: Consulting Psychologist Press
Malhotra, N. K. & Birks, D. F. (2003) Marketing Research ? An applied Approach. Prentice Hall
Lee, R. M. (1993). Doing Research on Sensitive Topics. Sage Publications
Kuhn, T. (1996, 3rd ed.). The structure of scientific revolutions. Chicago: University of Chicago Press
Jankowicz, D. (2011) Research Methods for Business and Management. Edinburgh Business School
Hubbard, R. (2016) Corrupt Research. The Case for Reconceptualizing Empirical Management and Social Sciences. Sage Publications
Howe, K. (2004) A Critique of Experimentalism, Qualitative Inquiry, 10 (4), 42-61
Holmes, C. A. (2006) Mixed (up) methods, methodology and interpretive frameworks. Paper presented at the Mixed Methods Conference, Cambridge
Hill, M. M. & Hill, A. (2002), Investigação por Questionário, Lisboa, Edições Sílabo
Hartman, J.J. & Hedblom, J.H. (1979), Methods for the Social Sciences: A Handbook for Students and Non-Specialists, Westport: Greenwood
Greener, J. C. (2008) Mixed methods in social inquiry. San Francisco, CA: John Wiley.
Greene, S. (2007) Business Research Methods. Bookboom.com.
Gomm, R., Hammersley, M. & Foster, P. (2004, Eds) Case Study Method: Key Issues. Key Texts, Sage Publications
Ghiglione, R. & Matalon, B. (2005), O Inquérito, Oeiras, Celta Editora
French, W. L. & Bell, C. H. (1978, 2nd ed.) Organisation Development: Behavioral Science Interventions for Organisations Improvement. Prentice-Hall
Foddy, W. (2002), Como Perguntar, Oeiras, Celta Editora
Easterby-Smith, M., Thorpe, R. & Lowe, A. (1999), Management Research, London: Sage
Cooper, H. (1984) The problem formulation stage. In: Cooper, H. (Eds) Integrating Research. A Guide for Literature Reviews. Sage Publications, pp. 19-37
Collis, J. & Hussey, R. (2003, 2nd ed.) Business Research: a practical guide for undergraduate and postgraduate students. Basingstoke: Palgrave Macmillan
Chen, C. (2016) The Impact of Psychological Capital on the Job Satisfaction of Medical Staff: An Empirical Study. ISCTE-IUL thesis: Ph.D. in Management
Blaikie, N. (2011, 2nd Ed.) Approaches to Social Enquiry. Cambridge, UK: Polity Press
Bell, J. (2004), Como Realizar um Projecto de Investigação, Lisboa, Gradiva
Becker, H. S. (2008) Writing for Social Scientists: How to Start and Finish Your Thesis, Book, or Article. Chicago Uni. Press
Batista (2014) A Certificação de Alimentos Orgânicos ? Influência na Decisão de Compra do Consumidor Ecologicamente Consciente. ISCTE-IUL Thesis. Ph.D. in Management [IN PORTUGUESE]
Bardin, L., (2004,) Análise de Conteúdo, Lisboa, Edições 70
Baranano, A.M. (2004), Métodos e Técnicas de Investigação em Gestão, Lisboa, Edições Sílabo
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Qualitative Research Methods in Applied Business Management
Students should be able:
1. To understand the role of methodology in research, within the context of the characterization of the organizational phenomenon (LG1);
2. To analyze and explain the adequateness of qualitative, quantitative and mixed methods, debating their closeness to complex phenomena (LG2);
3. To understand and compare two types of research methodologies, typically qualitative, namely, the Case Study and the Action Research (LG3).
1. Introduction
1.1. What is qualitative research about and when to adopt it
1.2. Planning and designing qualitative research
1.3. Defining an intellectual puzzle and raising research questions
1.4. Collecting evidence and performing interviews
1.5. Analysis of evidence: Gioia?s methodology and the coding process
2. Case Study
3. Action Research
Assessment along the term: individual report (100%).
A pass grade means a mark of 10 out of 20 or above.
Title: Yin, R. (2018), Case study research and Applications: Research Design and Methods, Sage, 6th edition.
Silverman, D. (2017) Doing Qualitative Research, 5th edition, London: Sage;
Patton, M. Q. (2015) Qualitative Research and Evaluation Methods, 4th edition, Thousand Oaks, CA: Sage;
Miles, M. B., Huberman, A. M. & Saldaña, J. (2019) Qualitative Data Analysis, 4th edition, Thousand Oaks, CA: Sage;
Mason, J. (2017) Qualitative Researching, 3rd edition, London: Sage;
Marshall, C. and Rossman, G. B. (2016) Designing Qualitative Research, 6th edition, Thousand Oaks, CA: Sage;
Denzin, N. and Lincoln, Y. (2017) (Eds.), The Sage Handbook of Qualitative Research, 5th edition, Sage Publications, Thousand Oaks, CA.
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Title: Rowell, L., Bruce, C., Shosh, J.M., Riel, M. (Eds.) (2017), The Palgrave International Handbook of Action Research, Palgrave Macmillan, New York.
Creswell, J. W. (2014), Research Design: Qualitative, Quantitative and Mixed Methods Approaches, 4th Edition, Thousand Oaks, CA, Sage Publications.
Stringer, E.T. (1996). Action research: A handbook for practitioners. SAGE Publications.
Herr, K., & Anderson, G. (2005). The Action Research Dissertation - a guide for students and faculty. Thousand Oaks: SAGE Publications.
Gioia, D.A., Corley, K.G. & Hamilton, A. L. (2012). Seeking qualitative rigor in inductive research: Notes on Gioia methodology. Organizational Research Methods, 16(1), 15-31.
Coghlan, D. (2006). Insider action research doctorates: Generating actionable knowledge. Higher Education. Springer.
Eisenhardt, K., Graebner, M. G. & Sonenshein, S. (2016). Grand Challenges and Inductive Methods Rigor Without Rigor Mortins. Academy of Management Journal, 59(4), 1113-1123.
Eisenhardt, K. M. (1989). Building Theories from Case study research, Academic Managament Review, 14(4), 532-550.
Creswell (2009). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. Thousand Oaks, CA: Sage
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Advanced Topics in Management I
This course has the following learning goals:
1. To be acquainted with the most recent scientific production in management theory;
2. To acquire understanding on current management topics
3. To be able to critically analyze research topics;
4. To research and write valid contributions on management theory
By nature, this course does not have a pre-defined content. The professor will discuss with the doctoral students relevant articles on different management related theories.
These articles are distributed to the students beforehand.
Class attendance and participation;
Individual elaboration of an essay on a set of articles.
For approval the student must obtain a grade equal to or higher than 10 points (out of 20 points), considering that:
. 20% are related to class attendance and participation;
. 80% are related to the essay
Title: Estas obras poderão ajudar a consolidar a análise crítica dos artigos para discussão / These references may help with the critical analysis of the papers under discussion.
Wren, D. A., & Bedeian, A. G. (2020). The evolution of management thought. John Wiley & Sons.
Smith, K. G., & Hitt, M. A. (2005). Great minds in management: The process of theory development. Oxford: Oxford University Press.
Nadkarni, S., Gruber, M., DeCelles, K., Connelly, B., & Baer, M. (2018). New ways of seeing: Radical theorizing. Academy of Management Journal, 61 (1), 371-377.
Corley, K. G., & Gioia, D. A. (2011). Building theory about theory building: what constitutes a theoretical contribution?. Academy of management review, 36(1), 12-32.
Bartunek, J. M. (2020). Theory (what is it good for?). Academy of Management Learning & Education, 19(2), 223-226.
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Title: Não tem / None
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Seminar / Project in Applied Business Management I
1. To design and develop the research project.
2. To develop the research capacities, the synthesis capacities and the oral and written communication skills.
This course has no defined program. The project’s elaboration is done in relationship with the supervisor. The student receives advice from the supervisor about the books and articles on management themes and research methods. The student presents his project in the classroom and before a panel.
Presentation and discussion of the research project before a jury. The student is approved with mark equal or higher than 10 (scale 0-20).
BibliographyTitle: Não tem bibliografia pré definida. Depende do tema do aluno.
Temas de Gestão:
Yin, Robert “ Case Study Research: Design and Method”, Third Edition, applied Social Research Methods series
Métodos de Pesquisa:
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Advanced Topics in Management II
This course has the following learning goals:
1. To be acquainted with the most recent scientific production in management theory;
2. To acquire understanding on current management topics
3. To be able to critically analyze research topics;
4. To research and write valid contributions on management theory
By nature, this course does not have a pre-defined contents. The professor will discuss with the doctoral students relevant articles on different management related theories.
These articles are distributed to the students beforehand.
Class attendance and participation;
Individual presentation of an essay on a set of articles.
For approval the student must obtain a grade equal to or higher than 10 points (out of 20 points), considering that:
. 30% are related to class attendance and participation;
. 70% are related to the essay presentation
Title: Special Issue: Why is there a resource-based view? Toward a theory of competitive heterogeneity, Volume 24, Issue 10, pages 997–1010, October 2003 DOI: 10.1002/smj.332
Helfat, C. and Margaret Peteraf (2003) "The dynamic resource-based view: capability lifecycles", Strategic Management Journal
Gompers, Paul et al (2009) "Performance persistence in entrepreneurship", Journal of Financial Economics, Volume 96, Issue 1, April 2010, Pages 18–32
Trigo, Virginia & Ma Shaozhuang "The country-of-origin effect on employee turnover intention: evidence from China", The International Journal of Human Resource Management, Routledge, 2011, DOI:10.1080/09585192.2011.579923
Não existe uma bibliografia básica formal para esta Unidade Curricular. Indicam-se alguns artigos recentemente discutidos:
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Title: Não tem
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Thesis in Business Administration
Students who successfully complete this course should be able to:
-Formulate a research problem
- Elaborate the literature review who allows the solution of the problem
-Contribute to the improvement of the managerial practices.
In the beginning of this course the students identify a problem in an enterprise and will analyze and propose a solution. Since the beginning a supervisor will be allocated to the student. With the supervisor the students will:
-Formulate the research problem
-Identify the relevant literature and elaborate a theoretical and empirical revision
-Propose a supported solution for the problem
-Write the thesis
Throughout this process the students receive important information for the theme of their theses, for example, literature that is relevant for their problem and advices on the design of their study.
The thesis will be assessed, in public, by a panel of judges, after the supervisor?s approval of its conclusion and quality to be presented in public tests. The assessment is based on the scientific merit of the study, on its theoretical and methodological adequacy and its contribution to the improvement of the managerial practices
BibliographyTitle: A bibliografia será indicada de acordo com o tema da tese.
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Thesis in Management
Students who successfully complete this course should be able to:
- Formulate a research problem
- Elaborate the literature review who allows the solution of the problem
-Contribute to the improvement of the managerial practices.
In the beginning of this course the students identify a problem in an enterprise and will analyze and propose a solution. Since the beginning a supervisor will be allocated to the student. With the supervisor the students will:
- Formulate the research problem
- Identify the relevant literature and elaborate a theoretical and empirical revision
- Propose a supported solution for the problem
- Write the thesis
Throughout this process the students receive important information for the theme of their theses, for example, literature that is relevant for their problem and advices on the design of their study.
The thesis will be assessed, in public, by a panel of judges, after the supervisor?s approval of its conclusion and quality to be presented in public tests. The assessment is based on the scientific merit of the study, on its theoretical and methodological adequacy and its contribution to the improvement of the managerial practices
BibliographyTitle: A bibliografia será indicada de acordo com o tema da tese.
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Organization and Design of the Research Project in Business Administration
LG1. Know how to define a problem and research objectives and choose different methods for their resolution
LG2. Formulate research hypotheses and choose variables that allow the testing of hypotheses
LG3. Justify the research literature on various sources, relevant and reliable for the thesis
LG4. Justify the techniques of data collection to use in the thesis, respecting the accepted criteria of validity and reliability
OA5. Explain the strategies of data analysis to be used in the thesis
PC1 Introduction - Different strategies for the production of scientific knowledge
PC2. Four key elements of research: research question, previous work, research design, contribution to the theory and practice
PC3. Methodological fit as an overaching criterion for assuring quality research
PC4. The assessment of the methodological fit of research projects in progress
Each student will prepare, present and discuss the second draft of his doctoral thesis, emphasising the research design (100%).
BibliographyTitle: Vand de Ven, A. H. and Johnson, P. (2006). Knowledge for theory and practice. Academy of Management Review, 31, 4, 802-821.
Scandura, T. and Williams, E. (2000). Research methodology in management: Current practices, trends, and implications. Academy of Management Journal, 43, 6, 1248-1264.
Edmondson, A., C. and McManus, S. E. (2007) Methodological fit in management field research. Academy of Management Review, 32, 4, 1155-1179.
Øvretveit, J. (2008). Writing a scientific publication for a management journal. Journal of Health Organization and Management, 22, 2, 189-206.
Alvesson, M. and Sandberg, J. (2011). Generating research questions through problematization. Academy of Management Review, 36, 2, 247-271.
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Title: Organizational Research Methods
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Quantitative Research Methods in Applied Business Management I
At the end of the course, DBA students should:
1) have acquired the basic skills regarding the concepts and methods of descriptive and inferential statistics, in order to apply them in their research;
2) be able to use a statistical software (SPSS) to perform the most common statistical analysis,
3) be able to interpret the results of the software application,
4) be able to identify and apply the adequate method to each specific real situation in business and institutional environments, and
5) critically evaluate the methods and the results presented in scientific article published in the management area.
1 - Descriptive statistics
1.1 Basic concepts
1.2 Frequency distributions
1.3 Measures of central tendency, dispersion, Skewness and Kurtosis
1.5 Graphs
1.6 Crosstabulations
1.7 Correlation and association measures
2 - Sampling
2.1 Parameters estimation
2.2 Point estimation and interval estimation
2.3 Adequate sample dimension
3 - Hypotheses testing
3.1 Formulation of hypotheses and type of errors
3.2 Robustness and power
4 - Parametric hypothesis tests
4.1 Tests for one or two populations: one mean and equality of two means with independent samples
4.2 Oneway Analysis of Variance (ANOVA) and test for the equality of k variances. Multiple comparison tests
5 - Non parametric tests
5.1 Goodness of fit tests (K-S and S-W)
5.2 Chi-square test of independence of two variables
6 - Using SPSS for analysis and interpretation of results
The gradinf system includes:
- Class attendance and participation (10%)
- Individual resolution of 5 exercises (70%)
- Autonomous work (20%)
Title: Ingram, J.A & J.G. Monks (1992) Statistics for Business and Economics, 2nd ed., The Dryden Press.
Harnett, D.L. & J.L. Murphy (1980) Introductory Statistical Analysis, 2nd ed., London: Addison-Wesley Publishing Company.
Bernstein, S. & R. Bernestein (1999) Theory and Problems of Business Statistics, McGraw-Hill.
Kazmier, L.J. (2004) Theory and Problems of Business Statistics, 4th ed., McGraw-Hill.
Saunders, M.N.K., Lewis, P. & Thornhill, A. (2019, 8th ed.) Research Methods for Business Students. Pearson.
Reis, E. (2021-22) Quantitative research methods with SPSS. Class handnotes.
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Title: Reis, E., P. Melo, R. Andrade e T. Calapez (2013) Exercícios de Estatística Aplicada - Vol. 2, Lisboa: Sílabo.
Reis, E., P. Melo, R. Andrade e T. Calapez (2007) Estatística Aplicada (Vol. 2), 5ª ed., Lisboa: Sílabo.
Reis, E. (2008). Estatística Descritiva 7ª ed., Lisboa: Sílabo.
Black, K. (1992) Business Statistics, West Publishing Company.
Maroco, J. (2007). Análise Estatística - Com utilização do SPSS 3ª ed., Lisboa: Sílabo.
Maroco, J. e R. Bispo (2006). Estatística Aplicada às Ciências Sociais e Humanas, 2.ª edição, Lisboa: Climepsi.
Laureano, R. (2011) Testes de Hipóteses com o SPSS - O Meu Manual de Consulta Rápida, Lisboa: Edições Silabo.
Laureano, R. e Botelho, M.C. (2010) SPSS - O Meu Manual de Consulta Rápida, Lisboa: Edições Silabo.
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Quantitative Research Methods in Applied Business Management II
Students who complete successfully this course should be able to:
. Define and identify the suited statistical tools according with the research questions (LG1)
. Understand the interplay between data collection/sampling and statistical inference as a needed step to achieve good standards of scientific research (LG2)
. Describe and read results from research (LG3)
. Critically evaluate statistical procedures used, namely the potential limitations (LG4)
. Capacity to motivate and mobilize teams to the prosecution of empirical research with a strong quantitative component (LG5)
1. Regression analysis
· Correlation and regression
· Simple linear regression
· Multiple linear regression
2: Discrete choice models
· Discrete choice models vs linear regression models
· Model specification
· Estimation and interpretation of results
3: Experimental analysis in management research (Conjoint analysis)
· Experimental design and model specification
· Data collection
· Model estimation and validation
· Applications in management sciences
The evaluation consists in an individual written report to deliver at the end of the course (100%). The work is a critical analysis of an empirical paper focused on quantitative and empirical issues. A pass grade means a mark of 10 out of 20 or above. The evaluation can be made through a final examination.
BibliographyTitle: Hair, J.F., Black, B., Babin, B., Anderson, R.E., Tatham, R.L. (2006), Multivariate Data Analysis, 6ª Edição, Prentice Hall.
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Title: Reis, E. (2003). Estatística Descritiva 5ª ed., Lisboa: Sílabo.
Maroco, J. (2007) Análise Estatística com a utilização do SPSS. 3ª Ed. Silabo. Lisboa.
Lattin, J., D. Carroll e P. Green (2003), Analyzing Multivariate Data, Pacific Grove, CA: Thomson Learning.
Franses, P.H. e R. Paap (2001), Quantitative Models in Marketing Research, Cambridge: Cambridge University Press.
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Seminar / Project in Applied Business Management II
1.To improve the research project.
2.To improve the research capacities, the synthesis capacities and the oral and written skills.
This course has no defined program. The project’s improvement is done in relationship with the supervisor. The student receives advice from the supervisor about the books and articles on management themes and research methods. The student presents his project before a panel.
Presentation and discussion of the research project before a jury. The student is approved with mark equal or higher than 10 (scale 0-20).
BibliographyTitle: Esta unidade curricular não tem bibliografia pré-definida. Depende muito do estado do projeto. A bibliografia é aconselhada pelo supervisor.
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